Selling Experiences

Further education / Business

Do you want to master the art of selling tourism and experience products in today’s digital landscape? This course provides essential insights into pricing, marketing, and distribution strategies that drive success in the complex world of tourism.

  • Conductor
    Arcada University of Applied Sciences
  • Language
    English
  • Scope
    5 ECTS
  • Course dates
  • Last application date
  • Entry requirements
    Some working experience or an introduction course in tourism/experience industry.

Course contents

During the course you will learn about the economic impact of tourism— on both a global and local scale. You will discover how various distribution systems and intermediaries operate, and gain practical insights into pricing strategies that make tourism products stand out. We’ll also explore up- to date topics like the impact of metasearch engines and the sharing economy, and discover where and how to effectively sell your experiences.

After completing the course you will: 

  • have knowledge about the distribution system of travel and experience services and understand the complexity of the field. 
  • be able to describe the key characteristics and understand the role of distribution channels 
  • understand the economic impacts and cash flow in tourism & experience industry
  • understand sharing economy principles within travel and experience industry.

Teaching form

The course will have on-campus lectures, during office hours 2x /week.

Timetable 2025:

  • 14.01 9.15-11.15 
  • 16.01 12.00-14.00 
  • 21.01 9.15-11.15 
  • 23.01 12.00-14.00
  • 28.01 9.15-11.15 
  • 30.01 13.00-15.00
  • 04.02 9.15-11.15
  • 06.02 9.15-11.15
  • 11.02 9.15-11.15
  • 13.02 12.00-14.00
  • 18.02 9.15-11.15 
  • 20.02 13.00-15.00
  • 25.02 9.15-11.15
  • 27.02 12.00-14.00
  • 04.03 9.00-12.00 Examination