Destination Management and Visitor Experience Design

Further education / Business

Do you want to understand what entails to manage a destination, the role of Destination Management Organisations (DMOs) and how they work with different kinds of stakeholders? Are you curious about how to elevate the visitor's experience at any destination? Then this course is for you!

  • Price
    75 € + 0% VAT
  • Delivery method
    Hybrid
  • Language
    English
  • Scope
    5 ECTS
  • Course dates
  • Last application date
  • Entry requirements
    Some working experience from the industry and/ or an introduction course within tourism.

Course contents

The course will give you in-depth knowledge about destination management practices, including the management of the visitor experience. We will dive into up-to date topics such as how to develop smart and sustainable destinations, how to impact visitor behaviour and how to cultivate co-operation within destinations. 

The course cover topics as:

  • The role of DMOs
  • Strategical planning of destination management 
  • Co-operation strategies 
  • Visitor management 
  • Risk and crisis management 
  • Information management 
  • Tools to enhance smart and sustainable tourism in destinations of different kind  

After completing the course you will be able to evaluate tourism management strategies from the perspectives of co-operation, information management, visitor management and responsibility. 

Teaching form

The course will be held online, except 3 optional on-campus workshops. These can also be done independently online. 

Timetable 2025:

  • 16.01 9.15-11.45 Online introduction 
  • 14.02 9.15-11.45 Workshop 
  • 20.02 9.15-11.45 Workshop
  • 06.03. 9.15-11.45 Workshop 
     

Assessment methods

  • Quizzes
  • Individual tasks
  • Workshops