Entrepreneurship

Business ideas come to life in Arcada's entrepreneurship programme

New business ideas are going from vision to reality this autumn in Arcada's new entrepreneurship programme. Arcada Entrepreneurship Hub provides a space for creativity, innovation and entrepreneurship - across language and educational boundaries.

Category: Entrepreneurship

The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen

Category: Alumni

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

Category: Alumni

Followers engagement on Instagram by Julia Asplund

Category: Alumni

Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola

The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers.

Category: Education