Publication name: Entrepreneurship Hub - A way to support entrepreneurial dreams External link
Authors: Hongell, Linn; Fabricius, Susanna; Hernberg, Mervi; Rosenbröijer, Carl-Johan; Sirén, Fredrik
Publication channel: INTED proceedings
Year: 2024
Publication name: En mångfald av pedagogisk kompetens på Arcada bådar gott för framtiden External link
Authors: Rosenbröijer, Carl-Johan
Publication channel: Arcada Publikation
Year: 2021
Publication name: The reality of internationalisation is changing–consequences for education and learning External link
Authors: Rosenbröijer, Carl-Johan
Publication channel: Arcada Publication
Year: 2019
Publication name: Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands External link
Authors: Eriksson, Niklas; Sjöberg, Annette; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle
Publication channel:
Year: 2019
Publication name: Digital Brand Management: A Company and Consumer Perspective External link
Authors: Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan
Publication channel: Arcada Working Papers
Year: 2018
Publication name: Smartphones as decision support in retail stores – The role of product category and gender External link
Authors: Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle
Publication channel: Procedia computer science
Year: 2018
Publication name: Young consumers’ tendency to use a smartphone as decision-support inside clothing stores External link
Authors: Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle
Publication channel: Arcada Working Papers
Year: 2017
Publication name: The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone External link
Authors: Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle
Publication channel: Procedia computer science
Year: 2017
Publication name: Impact of in-store technology on the consumer shopping process : a field experiment with a smart card External link
Authors: Niklas Eriksson; Elena Smirnova; Carl-Johan Rosenbröijer; Peter Mildén
Publication channel: Arcada Working Papers
Year: 2016
Publication name: The data driven decision RACE in eRetailing External link
Authors: Eriksson, Niklas; Forsström, Mikael; Rosenbröijer, Carl-Johan
Publication channel:
Year: 2016
Publication name: Students' connotative meaning of marketing concepts External link
Authors: Peter Mildén; Michael von Boguslawski; Carl-Johan Rosenbröijer
Publication channel:
Year: 2015
Publication name: Data driven decision-making in eretailing : a customer centric funnel approach External link
Authors: Niklas Eriksson; Mikael Forsström; Carl-Johan Rosenbröijer
Publication channel: Arcada Working papers
Year: 2015
Publication name: Customer relationship management and business analytics : a lead nurturing approach External link
Authors: Carl-Johan Rosenbröijer
Publication channel:
Year: 2014
Publication name: Big data analytics : what is it? External link
Authors: Niklas Eriksson; Magnus Westerlund; Carl-Johan Rosenbröijer
Publication channel: Arcada Working papers
Year: 2014
Publication name: Comparing national and business culture in the Nordic countries : a Finnish perspective External link
Authors: Charlotta Jakobsson; Daria Lokteva; Angel Lawson; Ville Strömberg; Carl-Johan Rosenbröijer
Publication channel: Arcada Working papers
Year: 2014
Publication name: Arbit: eBusiness Lab och gränsöverskridande FUI-verksamhet External link
Authors: Carl-Johan Rosenbröijer
Publication channel:
Year: 2013
Publication name: Creating innovative mobile applications : a student driven approach External link
Authors: Carl-Johan Rosenbröijer
Publication channel:
Year: 2013
Publication name: Customer relationship management and business analytics External link
Authors: Carl-Johan Rosenbröijer
Publication channel:
Year: 2013
Publication name: A local outdoor mobile tour guide in HTML5 : drivers and barriers External link
Authors: Niklas Eriksson, Magnus Westerlund, Carl-Johan Rosenbröijer, Hellevi Aittoniemi, Ted Mellin, Krista Fransman
Publication channel:
Year: 2013