Lana Beikverdi

Senior Lecturer in Business

Lana Beikverdi (D.Sc.) is a dedicated senior lecturer and researcher exploring the complexities of sustainable consumption, with a focus on the rebound effects that can undermine eco-friendly behaviours. Her work delves into phenomena such as green impulse buying and the persistence of non-sustainable actions among consumers who identify as environmentally conscious. Additionally, she investigates the role of emerging technologies—such as service robots and AI—in shaping consumer behaviours, particularly their potential to promote or deter sustainable practices, meat consumption, and green impulse purchases.
She seeks to provide actionable insights into fostering sustainable consumer habits through this research.

https://orcid.org/my-orcid?orcid=0000-0…