Lana Beikverdi

Lana Beikverdi (D.Sc.) is a dedicated senior lecturer and researcher exploring the complexities of sustainable consumption, with a focus on the rebound effects that can undermine eco-friendly behaviours. Her work delves into phenomena such as green impulse buying and the persistence of non-sustainable actions among consumers who identify as environmentally conscious. Additionally, she investigates the role of emerging technologies such as service robots and AI in shaping consumer behaviours, particularly their potential to promote or deter sustainable practices, meat consumption, and green impulse purchases.
She seeks to provide actionable insights into fostering sustainable consumer habits through this research.

Numbered list of publications

• Type C1: Book

Beikverdi, L. (2024). Uncovering impulse buying behaviour in sustainable settings. ISBN:978-952-412-166-8

• Type: A2 Review article in a scientific journal

Obukhovich, S., Sipilä, J., & Tarkiainen, A. (2023). Post‐purchase effects of impulse buying: A review and research agenda. Journal of Consumer Behaviour. (Open access) http://doi.org/10.1002/cb.2287 External link

• Type: A3 Part of a book or other compilation

Obukhovich, S., Sipilä, J., & Tarkiainen, A. (2023). Strategies for reducing the environmental impact of impulse buying. Sustainable marketing, branding, and reputation management: Strategies for a greener future (pp. 195-211). IGI Global.
http://doi.org/10.4018/979-8-3693-0019-… External link

Obukhovich S. (2024). Green eCommerce in Small and Medium-sized Towns in Asia: the Evidence from China. Advances in Digital Marketing and eCommerce. Springer.

• Type: A4 Article in conference publication

Beikverdi L., C. Tigerstedt (2025). Modern Technologies as Catalysts for Experiential Learning: Teaching Human-Robot Interaction with Facial Expression Analysis Software. INTED2025 Proceedings. https://doi.org/10.21125/inted.2025 External link

Obukhovich, S., Deutsch, R., Strack, F., Sipilä, J., Tarkiainen, A. (2024). Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-031-49039… External link

Obukhovich S., Tarkiainen A., Sipilä J. (2022). Contemporary attitudes towards sustainable consumption in European and Asian small towns. FAMAC 2022: Finnish Academy of Marketing Annual Conference Proceedings.

Obukhovich S., Tarkiainen A., Sipilä J. (2021). Paradox of Impulsive Buying in Sustainable Settings. ANZMAC 2021 Annual Conference Proceedings.

Obukhovich S. (2021). The vicious circle of impulsive buying and consumer well-being. EMAC 2021 Annual Conference Proceedings.

https://orcid.org/my-orcid?orcid=0000-0… External link